SEO AND WEBSITE STRATEGY FOR PUBLISHERS AND CONTENT-LED BRANDS.
I’ve worked remotely with clients in Australia, the US and New Zealand since 2013. Most of their sites had a long to-do list, usually a mix of developer tickets and content ideas, and only some of it would pay for itself.
I start with what the site needs to do for the business, then go through your search and analytics data to find what’s holding it back. Then I work out which fixes are worth doing first. That’s often a better use of budget than publishing more content.
AI summaries are reducing clicks from some Google searches, and I can help you work out how much that’s affecting your site. Often the first step is protecting the traffic you already have.
For 14 years I ran Bike EXIF, growing it into one of the world’s most influential automotive websites before selling the business. It reached more than 200 million page views. I also spent 20 years in advertising agencies in London, Auckland and Sydney, ending as an Executive Creative Director.
I’ve written two best-selling books for Gestalten. BookHub, a project I provided analysis for, won the Innovation Award at the 2024 New Zealand Book Industry Awards
That background shapes how I work. I treat SEO, content and design as one commercial problem.
SERVICES
- Search resilience audit A fixed-scope review of how your site is crawled, indexed, structured and measured. You get a plain-language summary for decision-makers and a prioritised backlog your developers can act on.
- SEO and content strategy I help you decide which pages should exist and what each one is for, so your content builds authority in the subjects that matter commercially.
- Technical SEO and platform fixes I fix technical problems on WordPress, Shopify and other platforms, usually with your developers. I’ll recommend a rebuild only when repairs won’t do the job.
WORKING WITH ME
Diagnosis first. I tell you what’s holding the site back and what to do about it. If something is working, I’ll say so.
Commercial priorities Traffic only matters if it brings in business, so I judge rankings, content and site performance by what they lead to.
A fixed-fee first pass Engagements start with about two weeks of scoped work at an agreed price. You decide what comes next once you’ve seen the findings.
Measured results I track changes against a baseline, using a control group where the data allows, so you can see which changes moved the numbers.
RECENT CLIENTS
I work directly with clients and also through agencies such as The Code Co (AU) and The Simple Machine (USA). Clients I have worked on include Indian Motorcycle, Big Splash Media, Scout Motors and BMW Motorrad.
If your site gets traffic but your team can’t agree on priorities, email me at chris@chrishunter.co.nz.
