MAKE YOUR WEBSITE WORK HARDER THAN YOU DO.
So people find you, have reasons to stay, and are ready to buy.
I help business owners and marketers fix what’s broken and grow what’s working. Most websites have multiple issues killing their traffic: I find them all and show you exactly how to fix them.
Working remotely with businesses across the US and New Zealand, I’ve helped clients on both sides of the Pacific turn their websites into revenue-generating assets.
For 14 years I ran Bike EXIF, one of the world’s most influential automotive websites. Before that, I spent 20 years in advertising agencies in London, Auckland, and Sydney—ending up as Executive Creative Director with a shelf full of international awards.
I combine creative agency experience with proven technical and growth expertise. I understand what makes content compelling, and how to make websites perform.
I specialize in three key areas:
- SEO Audits & Technical Optimization Find what’s killing your rankings.
- Content Marketing Strategy & Creation Get found and convert visitors.
- WordPress Optimization & Maintenance Fast, secure, always working.
WHY I DO THIS
I’ve been on both sides of the table.
Twenty years in advertising agencies taught me how to build brands and win awards. Building Bike EXIF from my kitchen table to 200 million page views taught me how digital actually works.
Most consultants come from one world or the other. I bring both: the creative thinking that makes content compelling and the technical knowledge that makes websites perform.
So what can you expect when working with me?
No jargon, no guesswork. I explain what’s broken, why it matters, and exactly how to fix it. You’ll never get a report full of buzzwords that leaves you more confused than when you started.
Results, not vanity metrics. I don’t care about making dashboards look pretty. I care about traffic that converts, content that ranks, and websites that generate actual business value.
Straight talk. If something’s working, I’ll tell you. If you’re wasting money on the wrong things, I’ll tell you that too. My job is to make your digital presence better, not to tell you what you want to hear.
Remote-first since 2008. I’ve built successful partnerships with businesses from New Hampshire to New Zealand, proving that great work doesn’t require being in the same timezone—just clear communication and mutual respect for deadlines.
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