Chris Hunter

THE THREE THINGS THAT ACTUALLY MOVE THE NEEDLE.

Website performance problems usually have more than one cause. Search visibility, content structure, analytics, technical performance and WordPress decisions all affect how well a site supports the business.

I focus on three areas: helping the right people find the site, giving them useful reasons to stay, and making sure the platform can support the work.

MAKING SURE PEOPLE FIND YOU

SEO audits, analytics review and search visibility strategy

A good SEO audit should help you decide what to fix first.

I review how your site is crawled, indexed, understood, found and measured. This includes the technical setup, content architecture, existing search demand, high-value landing pages, and the queries where the site has visibility but is not earning enough clicks or business value.

The outcome is a prioritised plan, not a long issue list.

This can include:

  • Technical crawl and indexability review
  • Google Search Console and GA4 analysis
  • Query, landing page and traffic-quality review
  • Competitor and SERP review
  • Core Web Vitals and page speed assessment
  • Content quality, duplication and cannibalisation review
  • Internal linking and site architecture review
  • Schema, metadata and machine-readable content checks
  • Page structure recommendations for search, AI summaries and answer-led results
  • Priority actions for developers, editors and decision-makers

You get:

  • A clear diagnosis of what is limiting performance
  • A prioritised action plan
  • Screenshots, examples and plain-English explanations
  • Search and content opportunities ranked by likely value
  • Technical recommendations developers can act on

This is usually the right starting point when a site has traffic, content, or technical complexity, but no clear agreement on what should be fixed first.

GIVING PEOPLE REASONS TO STAY

Content strategy, editorial direction and site structure

Content has to earn its place.

Search is changing, AI answers are absorbing some informational queries, and thin SEO content is easier to ignore. The useful work is deciding which pages should exist, what job each page should do, and how the site can build authority around the subjects that matter.

This is where editorial judgement, search data and business priorities need to line up.

Content strategy can include:

  • Current content audit and page-role review
  • Service, industry and case study page planning
  • Search demand and content gap analysis
  • Topic clustering and internal linking strategy
  • Editorial direction for high-value pages
  • Content pruning, consolidation and redirect recommendations
  • Search and AI-result considerations: clarity, entity signals, structured content and answer-ready pages
  • Briefs for writers, editors, designers or internal teams
  • Measurement setup for content performance and lead quality

Content work can include:

  • Homepage, service page and landing page copy
  • Case study structure and rewrite support
  • Editorial articles for specialist audiences
  • Content briefs for internal or external writers
  • Search-led updates to existing pages
  • Metadata, headings and on-page optimisation
  • Messaging cleanup where the offer is unclear

The right content plan depends on the role of the site. Some sites need new pages. Some need fewer, better pages. Some need clearer positioning before any new content is useful.

MAKING SURE THE SITE CAN SUPPORT THE WORK

WordPress optimisation, technical review and implementation support

WordPress can be a strong platform for serious businesses, publishers and content-heavy brands. It can also become slow, fragile and difficult to manage when themes, plugins, hosting, analytics, tracking and editorial workflows are not working together.

I help identify the technical and operational issues that stop a site performing properly, then turn them into clear priorities for developers, editors and stakeholders.

Technical and WordPress support can include:

  • WordPress performance and plugin review
  • Core Web Vitals and page speed recommendations
  • Theme, template and page-builder constraints review
  • Site architecture and URL structure for search and usability
  • Redirect, canonical, sitemap and indexing checks
  • Analytics, tag and conversion tracking review
  • Security, backup and update process review
  • Developer QA on SEO, performance and content implementation
  • Post-launch review after rebuilds, migrations or major site changes

I usually work alongside your developer or internal team. My role is to provide the senior outside view: find the issues, set priorities, review the work, and reduce the risk of new search, content or measurement problems.

Every site has different needs. The right level of support depends on your traffic, commercial importance, technical complexity and internal capability.

This is especially useful during audits, rebuilds, migrations, traffic drops, content cleanups, or when a site has grown in complexity and nobody is quite sure what is helping or hurting.

TESTIMONIALS

“Chris is the complete package: a strategic thinker, an exceptional presenter and a genuine leader.”

Tom Markham, VP, Head of Creative @ Meta

“He is absolutely reliable, a genuine source of ideas, and someone I would collaborate with again.”

John Mollanger, CEO @ Angell

“He’s a specialist at heart, but he knows how to command an integrated campaign.”

Jeremy Brook, Group Manager @ Origin Energy

“He’s open-minded, realistic, and understands what clients need.”

Judi Lewis, CEO @ Rivet Sydney