Chris Hunter

THE THREE THINGS THAT ACTUALLY MOVE THE NEEDLE.

Website performance problems usually have more than one cause. Search visibility, content structure, analytics, technical performance and WordPress decisions all affect how well a site supports the business.

I focus on three areas: helping the right people find the site, giving them useful reasons to stay, and making sure the platform can support the work.

MAKING SURE PEOPLE FIND YOU

SEO audits, analytics review and search visibility strategy

A good SEO audit should help you decide what to fix first.

I review how your site is crawled, indexed, understood, found and measured. This includes the technical setup, content architecture, existing search demand, high-value landing pages, and the queries where the site has visibility but is not earning enough clicks or business value.

The outcome is a prioritised plan, not a long issue list.

This can include:

  • Technical crawl and indexability review
  • Google Search Console and GA4 analysis
  • Query, landing page and traffic-quality review
  • Core Web Vitals and page speed
  • Content duplication and cannibalisation review
  • Internal linking and site architecture
  • Page structure for search, AI summaries and answer-led results

You get:

  • A clear diagnosis of what is limiting performance
  • A prioritised action plan
  • Plain-English explanations with screenshots and examples
  • Technical recommendations developers can act on

This is usually the right starting point when a site has traffic, content, or technical complexity, but no clear agreement on what should be fixed first.

GIVING PEOPLE REASONS TO STAY

Content strategy, editorial direction and site structure

Content has to earn its place.

Search is changing, AI answers are absorbing some informational queries, and thin SEO content is easier to ignore. The useful work is deciding which pages should exist, what job each page should do, and how the site can build authority around the subjects that matter.

This is where editorial judgement, search data and business priorities need to line up.

Content strategy can include:

  • Content audit and page-role review
  • Search demand and content gap analysis
  • Topic clustering and internal linking strategy
  • Editorial direction for high-value pages
  • Content pruning, consolidation and redirects
  • Homepage, service and landing page copy
  • Briefs for writers, editors or internal teams

Some sites need new pages. Some need fewer, better ones. Some need clearer positioning before any new content is useful.

MAKING SURE THE SITE CAN SUPPORT THE WORK

WordPress optimisation, technical review and implementation support

WordPress is a strong platform for serious publishers and content-heavy brands. It can also turn slow and fragile when themes, plugins, hosting, analytics and editorial workflows stop working together. I find the technical and operational issues holding a site back, then turn them into clear priorities for your developers and editors.

Technical and WordPress support can include:

  • WordPress performance and plugin review
  • Core Web Vitals and page speed
  • Site architecture and URL structure
  • Redirect, canonical, sitemap and indexing checks
  • Analytics, tag and conversion tracking review
  • Developer QA and post-launch review after rebuilds or migrations

I usually work alongside your developer or internal team, providing the senior outside view: find the issues, set priorities, and review the work.

TESTIMONIALS

“Chris is the complete package: a strategic thinker, an exceptional presenter and a genuine leader.”

Tom Markham, VP, Head of Creative @ Meta

“He is absolutely reliable, a genuine source of ideas, and someone I would collaborate with again.”

John Mollanger, CEO @ Angell

“He’s a specialist at heart, but he knows how to command an integrated campaign.”

Jeremy Brook, Group Manager @ Origin Energy

“He’s open-minded, realistic, and understands what clients need.”

Judi Lewis, CEO @ Rivet Sydney